How to Excel in B2B SEO Marketing?

Hitting a high and right note in B2B marketing through SEO is more of a primary requirement, and not just an additional requirement any more. Getting snared in search engines and ranking right on top in the search engines result pages determines the online success of a business.  With competition crowding in across all levels, getting SEO right is the mantra to success. Here are a few tips in B2B SEO marketing that will emerge on the top of search engine pages.

SEO goes hand in hand with content

There really can be no SEO without content. They complement each other. Content with SEO is not really the king, while SEO without content cannot exist. SEO requires content - the words, the articles to actually optimize, while content requires SEO to be able to come out on tops. It is a simple integration of content and SEO that does the trick for B2B SEO marketing. Well, not so simple actually, because both require a fair degree of knowledge and experience to get them to integrate. Poor integration will come out like jarring music that no one wants to hear.

Mobile friendly pages give a large bite

Websites need to offer mobile friendly pages. The shift is clear for everyone to see. Pages actually need to look at mobile friendly attributes with priority vis-à-vis desktop. It used to be the other way round, i.e. pages used to be desktop friendly with mobile friendly features thrown in as an afterthought. However, that is not the case anymore, the equation has turned on its head, calling for mobile friendly pages.

User friendly navigation within websites

User friendly can impress the search engines a lot. B2B SEO marketing like all other businesses calls for offering user friendly navigation options. Any visitor to a website should never get the impression that he or she is in a maze and not know how to navigate to the page of choice. Quick clicks, easy loads, simple to use menus are really the need of the hour. It would never pay to test the patience of a user or treat the user like a participant in an online treasure hunt.

Individual pages for each product

Putting everything in one funnel will clog it, and never optimize the content. A separate page for every product is an absolute necessity. This will help to zoom ahead on the SERP with greater ease. In combination with the different tags that are used to get the attention of the search engines, the individual pages help to create a high ranking status for the products. A lot of care needs to go into the tags. They are similar to the bait of the search engine nets.

Getting the SEO right will get businesses half way through to target. A proper SEO strategy and implementation will help to get the attention of visitors through the search engines. An effective conversion plan and other business initiatives will help B2B organizations to fare pretty nicely among peers. 

About The Author:

Mark Lum is President and Founder of LUM.NET Internet Strategies. Mark leads a team of technical and design professionals to achieve optimal results for LUM.NET's clients. With over 20 years of experience in technology, business management and entrepreneurship, Mark relishes the opportunity to introduce new technology for increased sales and cost efficiency. LUM.NET understands the notion of “man vs machine” when it comes to search engines and he accepts that challenge. Mark has an MBA with a concentration in Strategic IT.